PRSA Greater Connecticut's
2021 Practitioner of the Year
NEW HAVEN, Conn. (Nov. 16, 2021) - The Public Relations Society of America Greater Connecticut Chapter (PRSA CT) is pleased to announce Patrick Dilger, director of Integrated Marketing & Communications at Southern Connecticut State University (SCSU), as its 2021 Practitioner of the Year.
The PRSA CT’s Practitioner of the Year Award recognizes an individual who, throughout their career, demonstrated that he or she is an outstanding example of excellence in the industry, having helped to deliver meaningful results to improve the connection between his or her employer or client/s and related constituencies.
Dilger has overseen the communications and marketing department at SCSU for 24 years. When he arrived at the University, press releases were sent by facsimile. Today, one reaches journalists by text messages. Dilger, a former newspaper reporter himself, keeps pace with the news cycle enabling the University to be top of mind, whether through placements in local papers or television coverage, to radio advertisements, and niche journals.
Some of his accomplishments include:
Strategically growing the department from 7 to a team of 13. The department now includes a director of publications, a director of marketing who leads the advertising and print media efforts. There are dedicated teams overseeing website, social media and digital communications, including photography and video production.
Founded Southern Magazine, a full-color long form publication that goes to 100,000+ alumni and friends semi-annually.
Launched the Mary and Louis Fusco Distinguished Lecture Series. Its purpose was to bring in national and notable speakers to Southern, including Michael Phelps, Walter Cronkite, Madeleine Albright, Ehud Barak, Robin Roberts, Joe Biden, and Colin Powell. His ability to secure and involve sponsors have kept ticket prices affordable for anyone to attend. This series is in its 22nd year.
“Patrick’s work alongside University leadership has helped to shape the visibility and direction of Southern both on campus and within the community,” said PRSA CT President Alison Skratt. “His tireless efforts to ensure Southern stays at the forefront of marketing and communications excellence serve as a model within higher education and beyond.”
About PRSA Greater Connecticut:
The chapter is one of more than 100 that are part of the national Public Relations Society of America. PRSA Greater Connecticut was formed to advance the public relations profession and to support the public relations practitioner. Nearly 100 members strong and growing, the chapters represent a diverse group of mid to senior-level professionals who are committed to enhancing the practice of public relations in the state. Professionals in the chapter represent agencies, independent consultants, business and industry, government, hospitals and healthcare organizations, professional associations, education, and nonprofit organizations. To learn more about the chapter, membership and its upcoming events, visit prsact.org and follow the PRSA Greater Connecticut on Facebook, Twitter and LinkedIn.