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PR's "Queen of Metrics" - Put Your Money Where Your Metrics Are

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PR's "Queen of Metrics" - Put Your Money Where Your Metrics Are
PR's "Queen of Metrics" - Put Your Money Where Your Metrics Are

Time & Location

May 19, 2022, 12:00 PM – 1:00 PM EDT

Online Event

About the Event

Join us Thursday, May 19 from 12:00 p.m. to 1:00 p.m. for a special event featuring Katie Delahaye Paine, aka the Measurement Queen. With tight budgets and a growing proliferation of tools and techniques to get messages out there, PR pros are increasingly faced with tough decisions on where to put their resources. Only by figuring out what really matters, and then developing specific metrics to measure the programs, can the right choices be made.

If you've ever wondered how to measure social media, public relations, media relations, and your other programs, join us on May 19 to learn from "the queen of measurement", Katie Delahaye Paine, author of Measure What Matters, Measuring the Networked Nonprofit and Measuring Relationships. You'll discover the tools, tips and techniques to prove the effectiveness of your social media and public relations programs and how to set measurable objectives.

While many people may perceive measurement as a boring, dry topic, Katie consistently leaves her audiences not just informed but entertained. Her talks are a balance of storytelling (including case studies) and practical how-to advice, so attendees can confidently put good measurement programs into practice right away.

You’ll learn how to:

  • Develop your Kick Butt Index – the first step to accountability
  • Define the benchmark
  • Measure outputs, outtakes, and outcomes
  • Select the right measurement tools
  • Getting to the “a-ha!” moment – extracting insight from your data
  • Measure PR’s impact on your reputation and your relationships
  • Demonstrate to C-Suite the value of good PR

With more than two decades of experience, Katie Delahaye Paine has helped countless organizations achieve consensus around their definitions of success. Reserve your event ticket today!

Date & Time: Thursday, May 19 from 12:00 p.m. to 1:00 p.m. 

Location: Virtual via Zoom 

Guest Speakers: Katie Delahaye Paine, aka the Measurement Queen.  

What to Expect: Brief introduction from the Chapter President, presentation, and an opportunity for Q&A. 

Registration: $25 for PRSA CT members, $35 for non-members, and free for students. Registration is required.

Interested in sponsoring this event? There's only one sponsorship level left. Click here to learn more!


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