Social Media Analytics: Measuring for Success
Time & Location
About the Event
Social media platforms track many analytics, but how do you make sense of them when determining if your strategies have been effective and efficient? To address this challenge, an understanding of how to interpret social media analytics is necessary along with a campaign review approach that considers how your social strategies fit with omni-channel campaign planning.
PRSA CT is pleased to offer this virtual Zoom event that will guide participants through the power of analytics in campaign development, management, and optimization. Join for a discussion of more advanced analytic methods such as social monitoring, social listening, and attribution modeling in the context of branded content for public relations and advertising.
Our featured speaker is Dr. Mary Dunn, Assistant Professor at Quinnipiac University. As a professor in the Department of Strategic Communications, Dr. Dunn teaches courses on advertising and integrated communication, social media, and media planning. Her research centers on transparency in native advertising, media effects on audiences, and analytic attribution modeling.
This PRSA CT event will be held via Zoom and is $25 for PRSA members, $35 for non-members, and free for students (email firstname.lastname@example.org for promo code). Registration is required.
This is PRSA CT's second social media webinar featuring Dr. Mary Dunn. Attendance at the first webinar is not necessary to join or understand this second, more advanced session. However, if you’d like to watch the first webinar, Social Media Analytics 101, it is available for purchase on our website: prsact.org/ondemandwebinars.
- Student / PRSSA$15$150$0
About Mark Contreras
Mark Contreras is President and Chief Executive Officer of Connecticut Public, the NPR and PBS community licensee for Connecticut.
He came to public media after a long career in local, mission-oriented news organizations.
His interest in local journalism began during his work with U.S. Senator Paul Simon on the U.S. Senate Judiciary Committee in Washington, DC.
Mark began his media career with Capital Cities/ABC, Inc and after a number of roles at several of their newspapers served as President and Publisher of The Times Leader newspaper in Wilkes-Barre, Pennsylvania.
He was then named Senior Vice President of Pulitzer Newspapers based in St. Louis, Missouri. In this role he had profit-and-loss responsibility for the newspapers and digital properties in 13 markets from Illinois to Hawaii. Pulitzer was a publicly-traded company with a controlling interest by the Pulitzer Family.
He then became the head of the newspaper division (SVP/Newspapers) of the E.W. Scripps Company based in Cincinnati, Ohio. The Scripps newspapers and digital operations were the 10th largest publisher in the US and had markets from South Carolina to Washington state. The company was publicly-traded and controlled by the Scripps Family.
In 2011, he became the Chief Executive Officer of Calkins Media based in Levittown, Pennsylvania which owned 3 ABC affiliated television stations in Florida and Alabama and 5 newspapers in New Jersey and Pennsylvania. The company was privately-held and owned by the Calkins Family. The company was sold in 2017.
In 2017, Contreras was then named Dean of the School of Communications of Quinnipiac University.
He joined Connecticut Public in March 2019. While serving as President and CEO of Connecticut Public, the organization has undergone a reinvestment in local reporting resources as well as significant digital transformation including publishing its content today over more than 48 platforms, up from 3 in 2019.
He served as a past or current board member of a variety of media organizations including the Newspaper Association of America (chairman), The American Press Institute (chairman), Cincinnati Public Radio, Futuro Media, GFR Media (based in San Juan, PR) and Woodward Communications, Inc (based in Dubuque, IA).
He holds an A.B. in History from the University of Chicago and an MBA from The Harvard Business School.
He was also named a Henry Crown Fellow of the Aspen Institute.
His father is a Mexican immigrant and his mother and Irish-American school teacher.
Mark has been married to Marybeth Sughrue for 36 years and their son, Michael, lives in Brooklyn, NY.
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