Social Media Analytics: Measuring for Success

Social media platforms track many analytics, but how do you make sense of them when determining if your strategies have been effective and efficient? To address this challenge, an understanding of how to interpret social media analytics is necessary along with a campaign review approach that considers how your social strategies fit with omni-channel campaign planning.

PRSA CT is pleased to offer this virtual Zoom event that will guide participants through the power of analytics in campaign development, management, and optimization. Join for a discussion of more advanced analytic methods such as social monitoring, social listening, and attribution modeling in the context of branded content for public relations and advertising.

Our featured speaker is Dr. Mary Dunn, Assistant Professor at Quinnipiac University. As a professor in the Department of Strategic Communications, Dr. Dunn teaches courses on advertising and integrated communication, social media, and media planning. Her research centers on transparency in native advertising, media effects on audiences, and analytic attribution modeling.

This PRSA CT event will be held via Zoom and is $25 for PRSA members, $35 for non-members, and free for students (email admin@prsact.org for promo code). Registration is required. 

This is PRSA CT's second social media webinar featuring Dr. Mary Dunn. Attendance at the first webinar is not necessary to join or understand this second, more advanced session. However, if you’d like to watch the first webinar, Social Media Analytics 101, it is available for purchase on our website: prsact.org/ondemandwebinars.