Tue, Mar 16 | Zoom

Summer School: Social Media Analytics 101 (1)

A summer class you won't want to miss!
Registration is Closed
Summer School: Social Media Analytics 101 (1)

Time & Location

Mar 16, 12:00 PM – 4:00 PM EDT

About the Event

The impact and importance of mastering the use of social media as part of public relations is a given, but how effective is your social media strategy? Understanding the basics of social media analytics is the key to answering that question.

PRSA CT is pleased to offer this virtual Zoom event that will provide participants with practical, foundational skills they can apply immediately by reviewing an introduction to analytics in reporting social media return on investment and optimizing content strategies, and include a Q&A.

Our featured speaker is Mary E. Dunn, Assistant Professor of Advertising at Quinnipiac University. As a professor in the Department of Strategic Communication, Mary teaches courses on advertising and integrated communications, social media, and media planning. Her research centers on transparency in native advertising, media effects on audiences, and analytic attribution modeling.

Already know the basics of the analytical side of social media? Join us for a refresher!

And stay tuned for a future event that will take a deeper, more advanced look at this topic.

  • PRSA CT Members
  • Non-members

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PRSA Antitrust Compliance Statement

PRSA’s policy is to comply with federal and state antitrust laws. Participants in PRSA meetings and programs are not to discuss industry-wide or individual company prices (current or projected) or matters relating to pricing such as costs, profits, wages, market allocation, or other competitively sensitive information. Compliance with the antitrust laws is a requirement for PRSA membership and responsibility for compliance rests with each member. Participants have an obligation to terminate any discussion, seek legal counsel’s advice, or, if necessary, terminate any meeting if the discussion might be construed to raise antitrust risks.

Photo from September 2019 at PRSA CT's Autumn Social in Hartford, CT.