AI: Friend or Foe?

What impact will AI have on marketing, communications, and public relations? Will it replace people? Or, will it help? We'll find out!

According to a recent article in PR News, PR pros must embrace the shift toward artificial intelligence-driven communications in order to keep up with an evolving digital landscape and effectively track audience behaviors. The benefits of AI ranges from improved data management, more sophisticated sentiment analysis and predictive analytics, chatbot support, and assistance with natural language generation (Analytics Insight).  Navigating AI can be daunting, but fear not! 

Kicking off PRSA Greater Connecticut’s 2023 slate of events, “AI: Friend or Foe” will answer all your questions about the uses and benefits of AI for public relations and communications, the challenges and risks, and future predictions for AI and the communications field. Moderated by CTNewsJunkie’s Editor in Chief Christine Stewart, we'll dive deep into AI with PRophet CEO Aaron Kwittken. Get your tickets now, this event is not to be missed!

Meet Our Speakers!

Christine Stuart is the editorial director of American Business Media and the editor-in-chief of CTNewsJunkie.com. She has more than 20 years of reporting experience in print, TV, and online. She's held almost every job imaginable in the newsroom. She's worked for the New York Times and NBC Connecticut and lives in West Hartford with her daughter Caitlin. 

Aaron Kwittken is the founder and CEO of PRophet, the first-ever generative and predictive AI SaaS platform designed by and for the PR community. He’s also CEO of the Comms Tech Cloud for Stagwell Global (NASDAQ: STGW), a suite of AI-driven SaaS solutions designed to make PR, content and social media professionals more predictive, performative and productive. Aaron is immediate past president of PRSA-New York, writes a monthly column for The Drum and is the creator and host of the popular Brand on Purpose podcast that features companies that do well by doing good.

When? Tuesday, April 18 at 12 p.m. 

Where? Zoom Webinar 

How much? $15 for members, $25 for non-members, $5 for students 

Register: prsact.org/event-details/ai-friend-or-foe

Interested in sponsoring this event? Contact admin@prsact.org to learn more.